The colour of my logo on my computer screen looks different when I print it out – can you make it look the same?

Probably not. The system used to display a colour image on your screen is known as RGB (or Red Green Blue) and these are the primary light colours required to create white when superimposed on each other. The printing process combines small dots of Cyan Magenta Yellow and Black (or Key) in different percentages, known as full colour process or CMYK, onto white paper. There are conversion charts and approximations that can be used to create a similar colour on paper, but this will vary depending on the paper type and whether the colour required derives from the CMYK process or from a spot colour (Pantone) ink, which is mixed (see question on spot colours). There are many other factors involved, including the line screen value used, the dots per inch output, roller pressures, brands of ink used etc. We recommend you talk to us about colour options so that we can best meet your requirements.

Posted in: Artwork and Technical Printing Questions

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